These are the brands we are honored and proud to have helped grow.

Collaborated with leaders and front-line teams to rebuild and optimize nearly every aspect of Sitka’s go-to-market operations, spanning product, marketing, creative, and e-commerce; adding commas to financial reports where they never existed before.

Worked with leadership and go-to-market teams to develop new product and distribution strategies, while building a more premium brand experience and tighter integration across marketing, creative and ecommerce; driving global revenue, operating profit and growth rates to new highs.

Supported the consumer brands business unit leader through rapid growth and transitions, implementing a go-to-market playbook with strategic planning and execution oversight, steadily guiding the unit toward its ambitious 10-year goals.

Together, with leadership, led the modernization of this storied brand by first defining the brand platform, then launching and scaling an ecommerce channel and full-funnel digital marketing offense to reestablish its ultra-premium position, accelerating growth across all channels and global regions.

Working closely with leadership and front-line teams, lead an overhaul of the ecommerce channel and digital marketing, building on the brand’s dominance in yoga hardgoods and leveraging its loyal fan base to launch apparel and drive ecommerce revenue to new highs.

In collaboration with the ecommerce team and email marketing manager, we put in place a more data-driven approach to email and SMS marketing, setting up automated reporting, customer segmentation, and iterative optimization of dedicated, campaign and automated email/SMS flows to increase engagement and revenue.

In less than 9 months, transformed declining direct to consumer revenue into high-growth, high margin customer acquisition channels by optimizing the Amazon store and putting in place a full funnel marketing offense to support the brand’s ecommerce channel.

Building on the company’s new brand and business strategy, helped marketing teams build a more full-funnel offense by leveraging its sponsored athletes and ambassadors to tell stories across digital platforms, showcasing the efficacy of the product and the pursuits it enables.

Working across ecommerce, marketing and creative teams, we developed a more data-driven approach to email and SMS marketing, putting in place automated reporting, customer segmentation, and iterative optimization of dedicated, campaign and automated email/SMS flows to increase engagement and revenue.

Through market and customer research, worked with the founder to reimagine the brand platform and approach to B2B marketing and sales; developing a new brand and marketing strategy that leverages the truly distinct and high value product and service offering.

Working with North American leadership and a UK-based marketing team, we conducted consumer research to identify the subtle differences in the UK vs NA customers, then built a content and communication strategy that resonates with UK customers while retaining the distinct voice and values of the Spartan brand.

In support of a young and under resourced email and SMS marketing team, we setup automated reporting, customer segmentation, and automated flows, training the team on operating the program, then supporting on day-to-day execution, so the internal team could drive the program forward.

These are the brands we are honored and proud to have helped grow.

Enough about us,how can we help unlock your growth?

Enough about us,
how can we help unlock your growth?