How Much vs. How Little
By changing the fundamental question surrounding marketing from “How much?”, to “How little?”, we can change our entire approach and become more efficient and effective.
Where Brand & Leadership Collide
Who leads who in the creation of product? Does the product line manager dictate what should be made next? Or is it the channels, those closest to the needs of the customer? Or the creative team with a vision for how the brand can better express itself through product and create a storyline that will break through
Christmas Emotion is Gone?
Why do companies wait till Christmas to create advertising that touches my soul? It’s never the wrong time of year to communicate beyond features and benefits and share why we exist and how it can impact our lives.
Truly Communicating
In Short
The dilution and evolutions in the meaning of words, combined with a ratcheting up of noise, makes truly connecting with individuals or an audience increasingly difficult. Our only choice is to be impeccable with our words