The Overview
Spartan Race Inc. built obstacle course racing into the global phenomenon we see today, including event coverage on primetime network television. The company had franchised its world-renowned obstacle course racing events to promotors in the UK, but after years of waning participation, the US-based organization stepped in to revamp and reenergize its UK events and marketing.

Project Objective
Support a small team of marketers and event organizers to connect with UK audiences and boost participation.

Scope of Work
• eCommerce arch
• Brand positioning
• UK communication strategy and tactics