Our approach.

Our approach to a project is guided by the state of the organization: the people, processes and systems that generate the brand experiences which, in turn, cultivate brand loyalty (or hinder it.)

People
Organizations are living, breathing organisms, made of living, breathing people. A simple but a powerful notion when an organization must evolve in order to grow. This is why we work with individuals throughout the company from leadership to the front lines. We work in one-on-one, group and company-wide settings to provide clarity. Clarity of purpose. Clarity of place. Clarity of path.

Processes
Organizations prove Aristotle’s assertion that the whole is greater than the sum of its parts. Processes create the synergy that fuels this outsized impact. We collaborate with individuals and teams to design and implement these processes, creating linear pathways for information and actions to flow smoothly through the organization and trigger the needed downstream action or effect.

Systems
Organizations have the ability to scale beyond their physical size by leveraging IT systems. When sourced, architected and implemented with the end in mind, these systems amplify the impact of a single individual and increase speed of processes. We collaborate with internal teams and vendors, working cross-functionally, from procurement to launch to align systems with people, processes and the path forward.

This approach requires us to customize projects to fit the organization and leadership’s desired rate of growth. It requires us to go deep, roll up our sleeves and work hand in hand with your team to build your future state, from the ground up and inside out. This building of foundations from deep within the organization cultivates an individual and collective sense of purpose, autonomy and, if supported, mastery. This allows us to step away while remaining intimately connected to the DNA of the organization – leaving our clients autonomous, but never alone if our advice or services are required.

Our Purpose Is Growth

Our purpose is growth.

Yes, growth means increased sales, profit, margin, market share, etc. However, we believe those traditional growth metrics can be better realized and sustained by the personal growth of the individual, teams, and the organization as a whole. A growing business challenges the individual. It challenges our knowledge, skill set and wisdom, as well as our ego. It challenges leaders to lead better and doers to be more efficient and effective. It challenges the infrastructure the organization relies on to operate, pushing on every system, process and relationship until it builds resilient strength through evolution or breaks. A growing business challenges us to push beyond our comfort zones, giving us opportunities to choose new paths forward, choose how we will react, how we will make decisions and how we will view the game board in front of us.

This internal growth of the individual and the collective growth of the organization is contagious. It draws talent and passion, creating fertile ground for individuals to come to do their best work and achieve their own prolific growth. This creative and expansive force is felt by the customer, the users of the experiences birthed by the organization. The energy is infectious, exuding from every experience and interaction, spreading to an exponential number of individuals through each product and experience produced.

This is the potential power of a brand. This is how brands affect individuals, lead movements and change the world. This is our purpose: it is the work we are here to do inside our own organization and for yours.