Brand Loyalty
A customer’s dedication to repeatedly purchase the same products or service now and in the future from the same brand, regardless of a competitor’s actions or changes in the environment.
Benevolent Dictator
As strong and principled leaders with a clear vision for the company and its way of being in the world, benevolent dictators drive business strategy and culture from the top down. They are often found behind brands where attention to detail, innovation and customer experience are considered key to success. Benevolent dictators are not to be confused with dictators, as the former’s approach is driven by an abundance of passion and purpose to recreate the world better than they found it, to share their secret with the world and do not derive from an absolute and unrestricted desire for power.
Understanding
Understanding is seeing clearly what is on the surface and grasping the underlying meaning. Understanding leads to insight because we are able to see a person, place or thing more completely, to see it for who or what it truly is, as well as for how it’s perceived.
Insights and understanding fuel one another, each providing fertile ground for the other. This symbiosis occurs naturally once the mind is trained to shift from its default narcissistic state to being present, truly listening and inquiring.
Insights
Insights are moments of clarity that arise from deep understanding. It is through this clarity that we craft solutions and navigate the various paths forward.
Insights and understanding fuel one another, each providing fertile ground for the other. This symbiosis occurs naturally once the mind is trained to shift from its default narcissistic state to being present, truly listening and inquiring.