It’s All About Me

In-Short
If we are going to be selfish (which we are), then we have to be 100% selfish and make this moment all about us, using it to do what every organism must do to survive… grow.

In-Depth
I’m the one this is all for. All of it. It’s all for me (stick with me on this for a minute).

Yes, that is a really bold statement and I’m being 100% honest when I admit that I believe this all exists as it does for me. I believe this is the appropriate way to view and embrace that innate selfishness that exists in each of us. And we are crazy selfish. I mean craaaaaaaazy selfish.

Even the kindest and gentlest among us are extremely selfish. We are self-absorbed creatures. Most of what we do is for ourselves. If we have a child today, even just one, we are being selfish because the last thing this planet needs is more humans. If we drive a car, selfish. If we eat meat, selfish. If we water our lawn (for most of us that live west of the Mississippi), selfish. If we don’t donate every dollar we make beyond what we need to survive, selfish. So, before we get to justifying five-dollar coffees and building giant homes and career paths and business at large, we are already some of the most selfish organisms on earth.

If this beautiful world is going to be all about us, let’s truly make it all about us: the good, the bad, the pretty, the ugly –– all of it. 

This means that every challenge I face, every moment of stress, strain or discomfort, is not only about me; it is for me. And more so, I’m the challenge. It’s not my client, the market, the demands of parenting or being a good partner. It’s not the traffic, the weather, the guy snoring next to me on this flight as I try to focus on writing.

We can’t take the good and leave the bad. If we are going to be selfish, we need to be 100% selfish.

So all of this, is all for me. From the sun rising on the snowcapped peaks below me to that guy sawing logs in the seat to my right, it’s all for me. This makes our work-life a powerful catalyst for personal transformation and cultural evolution.

What we choose to do with that pain-in-the-ass boss, challenging young employee or disgruntled customer is an opportunity to grow and evolve. Because we no longer live in close-knit communities, work has become that community. It is the place we spend more time than any other interacting with a network of individuals. Work repeatedly places us in uncomfortable situations with people, and this challenges our way of thinking, acting and being.

If we take ownership of all of that, viewing it all as a personal lesson the world has conspired to provide us, a custom-made opportunity just for us, then we have an opportunity to do something about it. It’s then on us to make change, grow and create something special in this world.  

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