Benevolent Dictator

As strong and principled leaders with a clear vision for the company and its way of being in the world, benevolent dictators drive business strategy and culture from the top down. They are often found behind brands where attention to detail, innovation and customer experience are considered key to success. Benevolent dictators are not to be confused with dictators, as the former’s approach is driven by an abundance of passion and purpose to recreate the world better than they found it, to share their secret with the world and do not derive from an absolute and unrestricted desire for power.

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