Our purpose is growth.
Yes, growth means increased sales, profit, margin, market share, etc. However, we believe those traditional growth metrics can be better realized and sustained by the personal growth of the individual, teams, and the organization as a whole. A growing business challenges the individual. It challenges our knowledge, skill set and wisdom, as well as our ego. It challenges leaders to lead better and doers to be more efficient and effective. It challenges the infrastructure the organization relies on to operate, pushing on every system, process and relationship until it builds resilient strength through evolution or breaks. A growing business challenges us to push beyond our comfort zones, giving us opportunities to choose new paths forward, choose how we will react, how we will make decisions and how we will view the game board in front of us.
This internal growth of the individual and the collective growth of the organization is contagious. It draws talent and passion, creating fertile ground for individuals to come to do their best work and achieve their own prolific growth. This creative and expansive force is felt by the customer, the users of the experiences birthed by the organization. The energy is infectious, exuding from every experience and interaction, spreading to an exponential number of individuals through each product and experience produced.
This is the potential power of a brand. This is how brands affect individuals, lead movements and change the world. This is our purpose: it is the work we are here to do inside our own organization and for yours.
Also published on Medium.